CSD Encourages Student Creativity and Wins Top Prize at the 2024 TAA Campus Creativity Competition

 

On 28 June 2024, the finals and awards of the “2024 Campus Creativity Proposal Contest,” hosted by the Taiwan Advertisers Association (TAA), concluded at the Jiantan Youth Activity Center.

Among 80 teams nationwide, ten teams reached the finals, tackling briefs from two sponsors—Grape King Bio and CSD. The CSD brief asked students to craft an annual integrated marketing plan for its colorful masks aimed at Generation Z.

 

Team “Nice兔咪u” won the championship with an IP-driven “CSD Guardians” concept that blended hip-hop, 5-sense immersion, and user-generated mask designs.

 

 

CSD supplied prizes for the top-three teams and praised the students’ professional-level creativity.