In response to the pandemic, disposable face masks have become a need for everyone. Now fans of the Wizarding World can proudly display their fandom while practicing COVID safety measures. CSD in partnership with Warner Bros. Consumer Products worked on designing the first product of this magic-themed face masks series, Admission Notice, which will launch in Taiwan in March 2021. The packaging concept was inspired by the envelopes seen in the Harry Potter films which incorporated lacquer sealing wax to seal the opening; upon opening the package, you will see Hedwig the loyal owl holding a letter in her beak. This product is expected to become a collectable for Harry Potter fans.
CSD Marketing Manager, Julie Chou, mentioned that the owls seen flying throughout the movie is the main source of inspiration for the design team who developed the package. The packaging is designed to print on both inside and outside the box, both delicate and inventive. Remove the wax seal, open the envelope, and the first thing in view is a partition, featuring Hedwig soaring through the starry night view with an envelope. Only when the partition is removed, then the face masks placed under is fully revealed. This unique way to unbox the face masks aims to bring forth a bit of the excitement of receiving Hogwarts admission letters for the first time.
Mask Design Combined with Magical Elements and Starry Sky
The background of the Admission Notice face masks is based on the mysterious dark blue starry sky, layered with intricate iconic patterns such as the Hogwarts crest, the Sorting Hat, and more. Each face mask showcases a different pattern due to the sequential placement of the design and cut placement. In addition, the random smoke design appears randomly, making every piece of the mask even more unique. When observed closely, fans will find that each pattern is made up of more than ten mini elements from the magical world.
For example, the Sorting Hat pattern consists of back-to-school essentials like wands, textbooks, and wizarding robes; the Hogwarts crest pattern has elements like a large H for Hogwarts, potions bottles, cauldrons, the Golden Snitch, flying broomsticks, and more. The crystal ball pattern includes items like the Hogwarts Express, luggage carts, floating candles, potions bottles, and more.
The elaborate details do not stop there. An embossed icon of Harry’ iconic glasses and lightning bolt scare are found on the top right corner and the Harry potter logo is located in the lower right corner. Another interesting part of the fabric at the bottom of the masks is the railroad track graphics and the 9¾ logo are used. This will surely remind fans of the famous scene where Harry Potter fearlessly ran towards that wall on Platform 9¾. In short, this is a box of masks that Harry Potter fans should not miss!
Fans can continue to enjoy all the Harry Porter movies which are available on the streaming service HBO GO, available for download on Play Store and App Store, and through other TV providers.
The limited-edition Harry Potter face masks – Admission Notice – comes in a box of 30 pieces, priced at NTD 600. Starting from 3/22, it will be launched on e-commerce platforms such as BOOK, momo, PChome, YAHOO, Shopee and Stepping Stones. The second wave will be launched across physical channels. For more information, please follow the official Facebook CSD fan page. Limited quantity, while supplies last. This collection will also be sold in Hong Kong and Singapore. Perhaps you are already thinking what and when the next launch is, let us keep this as a surprise first, so stay tuned!
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a WarnerMedia Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
About Wizarding World
More than two decades ago, a young Harry Potter was whisked onto Platform 9¾ at King’s Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling. In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the start of the Fantastic Beasts five-film series. People of all ages have been enthralled by these extraordinary adventures, set within an expanding universe, inspired by the vision of J.K. Rowling.
For today’s growing worldwide fan community, and for generations to come, the Wizarding World welcomes everyone to explore more of this magical universe — past, present and future. The Wizarding World also provides fans with an instant, trusted kite-mark of quality and authenticity.
WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s20)