"The brand means the value of the company. " CSD COO Chang said.

The leader in Taiwan for health protection supplies, CSD brings health in styles.

For 70 decades, as the leader in Taiwan for health protection supplies, CSD (China Surgical Dressings Center ) have supplied reliable and quality medical supplies to doctors and hospitals internationally, and CSD has become a significant player in the process.

CSD is also in compliance with the EN 46001 (R0800/SP) Based on BS 5750/ ISO 9000/ EN 29000 of The Department of Health version 1995 by the U.S., Australia, and other countries’ Health Department’s auditing. CSD is also the first disposable surgical manufacturer to obtain the approval of "R&D, manufacturing, selling" from the Department of Health (United Kingdom). With a strict standard for "Environmental Control" and "Sterilization Validation" during our manufacturing process, CSD can provide their customers with a safe and high-quality product assurance.

During global competitive environment and CSD's aging image, CSD understood that company needed to adjust. As a result, CSD rebranding by "Branding Taiwan." In the beginning, the consultant company interviewed the management team to understand the existing company goal, company culture, brand positioning, and marketing strategy. In addition, the consultant company did market research, focus group and questionnaire to collect all data to analysis. Gathering internal audit and external audit, the consultant company rebranding CSD's brand positioning, value, personality and brand structure. Through scientific brand restructure, updating new brand identification system and building up the new brand image to strengthen differentiation between competitors. CSD delivers new brand slogan"Health in Style" and communicates with the new way. For the new positioning, CSD launched the new series"My Color My Style."

Thanks, Branding Taiwan giving CSD a new chance for transformation and create more possibilities.

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